Discover Farm Business Innovation’s new feature, The Farm Shop, is an interactive experience designed to bring farm diversification to life on the show floor. Created to reflect a real farm shop environment, the feature will give visitors the opportunity to explore the products, suppliers and services that can help turn a diversification idea into a profitable business.

The Farm Shop will showcase businesses from across the farm retail sector, including locally produced food and drink, retail equipment, packaging, branding, interiors, point-of-sale solutions and customer experience services. Visitors will be able to explore product displays and merchandising ideas in a realistic setting, helping them better understand how different elements come together within a successful farm retail business.