Farm Shop

An immersive experience bringing farm diversification to life on the show floor The central hub for diversification knowledge exchange through high-profile speakers and farmer-led case studies

The Farm Shop is an immersive, walk-through experience that brings farm diversification to life on the show floor. The Farm Business Innovation Farm Shop replicates a genuine farm shop environment, allowing visitors to see, touch, and experience products in context.

Here, visitors can connect with suppliers and peers to discover practical solutions for their diversification venture, aided through step-by-step insights across the full diversification journey.

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View the full exhibitor list

11,500+

industry professionals

400+

exhibitors

50+

seminar sessions

FREE

tickets

We're delighted to be co-located with the Land Leisure and Tourism Show, the UK’s largest event for rural businesses, holiday parks, leisure and attractions.

DIVERSIFY YOUR INCOME STREAMS

In today's rapidly changing agricultural landscape, diversification is key to sustainability and profitability. At Farm Business Innovation, you'll gain insights into various income-generating opportunities beyond traditional farming, such as agritourism, renewable energy, direct sales, and more.

NETWORK WITH INDUSTRY EXPERTS

Connect with industry experts, thought leaders, and fellow farmers at Farm Business Innovation. Benefit from their knowledge, experience, and valuable connections, fostering collaborations and partnerships that can propel your rural business to new heights.

OPEN THE GATE TO DIVERSIFICATION

Farm Business Innovation provides a platform to explore and unleash your creative potential in the agricultural industry. From innovative farming techniques to unique business models, you'll discover new ways to transform your land and stand out from the competition.

STAY AHEAD OF
THE CURVE

Stay informed about the latest trends, technologies, and advancements shaping the agricultural sector. Attend informative seminars, panel discussions and demonstrations to stay ahead of the curve and ensure your rural business remains competitive and resilient in an evolving industry.

EXPLORE CUTTING-EDGE SOLUTIONS

Discover a wide range of innovative products, services, and technologies designed to enhance productivity, efficiency, and sustainability on your farm or land.

GAIN INSPIRATION AND MOTIVATION

Immerse yourself in an environment buzzing with energy, passion, and ideas. Farm Business Innovation is an opportunity to gain inspiration from success stories, motivational speakers, and fellow farmers who have overcome challenges. Leave the event with renewed motivation and a clear vision for the future of your farm or land.

OVER 420 EXHIBITORS

ACCOMODATION

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Diversification Exchange

Farm Business Innovation Stage

Farm Shop

Don't just take our word for it, hear what our visitors have to say!

There is no other place you can come to and have conversations with such a broad spectrum of people who work in the business end of agricultural diversification. Exhibitors are so knowledgeable. Everyone has got information at their fingertips and are generous with their time. I will be back next year.
Hannah James
I’m a dairy farmer so have come here today to look for dairy diversification ideas. The milk pasteuriser exhibitors were very helpful and have given me lots to think about. It has been a useful day.
R McCollum

Farm Shop

An immersive experience bringing farm diversification to life on the show floor The central hub for diversification knowledge exchange through high-profile speakers and farmer-led case studies

2025 Exhibitor List

11,500+

400+

50+

FREE

We're delighted to be co-located with the Land Leisure and Tourism Show, the UK’s largest event for rural businesses, holiday parks, leisure and attractions.