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Why Exhibit

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Connect with farmers and landowners actively seeking diversification solutions

Showcase your brand in front of decision makers looking at new revenue streams such as agri-tourism, habitat creation, renewable energy, direct-to-consumer sales and much more, to offer the practical insight and confidence to diversify and optimise their land. 

Position your brand alongside innovative suppliers, expert insight and the 2026 trends shaping the sector, helping both established businesses and new entrants find practical solutions to enhance their offer, overcome operational and practical challenges and build resilient, future-ready farm businesses.

The show is co-located with The Land Leisure and Tourism Show, running side-by-side to provide a platform for exhibitors to network, generate leads, showcase products and boost brand awareness from two types of audiences who are looking to turn land into revenue. 

 

ENQUIRE ABOUT A STAND EXHIBITOR BROCHURES
 

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FBI exhibs

Exhibiting at Farm Business Innovation 2026

Put your brand in front of forward-thinking farmers, landowners, estate managers and rural entrepreneurs who attend specifically to discover new ideas, income streams and business solutions. Connect with decision-makers actively seeking products, services and partnerships that will help them diversify, grow and future-proof their farm businesses.

Apply for a stand

Audience Breakdown


64% 

were farm owners, managers or landowners


31%

work for a company related to agriculture


71%

have farms with over 50 hectares


57%

of the total audience were Farm Business Innovation


37%

own or work on a large farm (>200 hectares)


53% 

of attendees stated that their next business plan is to diversify in the future

WHO ARE THE FARM BUSINESS INNOVATION VISITORS?

ATTENDEE LEVEL OF PURCHASING AUTHORITY

fbi purchasing

dark green  66% Decision Maker

lighter green  18% Other 

light green  13% Influencer

lighter green  3% Future Decision Maker

ATTENDEE SENIORITY

fbi attendee

dark green  44% Director / CEO / Managing Director / Owner

lighter green  35% Managerial

light green  21% Other

VISITOR BUSINESS PLANS IN THE NEXT 1 - 5 YEARS

fbi business plans

dark green  56% Diversification

lighter green  32% Expansion

light green  12% Stability

2025 Exhibitor List

See the show for yourself

Show Features

Over 420 Exhibitors

Over 420 Exhibitors

Getting here

Getting here

Newsletter Signup

Newsletter Signup

Diversification Exchange

Diversification Exchange

Farm Business Innovation Stage

Farm Business Innovation Stage

Farm Shop

Farm Shop

Marketing reach

2.38m

Social media impressions

4.3m

Total PR reach

69k

web users

Who should get in touch?

Call or email if you supply any goods, services, equipment, or products in connection with the following areas:

Contact us

TOURIST ACCOMMODATION

TOURIST ACCOMMODATION

Glamping

Alternative Accommodation

Static Caravans

Holiday Property Rental Platforms

 

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RENEWABLE ENERGY

RENEWABLE ENERGY

Waste Management

EV Charging

ESG and Carbon Accountant Advisors

 

 

Enquire Now

 

BUSINESS

BUSINESS

Marketing Agency

Grant Advisor

Solicitors

Enquire Now

 

 

FOOD & DRINK

FOOD & DRINK

Appliance Supplier

Confectionary

 

Enquire Now

FAQs

Find answers to the most frequently asked questions about exhibiting at the Land Leisure & Tourism Show, including exhibitor passes, build-up and breakdown times, seminar opportunities, and what to expect across the event days.

What is Farm Business Innovation?

Farm Business Innovation is the UK’s only event dedicated entirely to farm diversification, helping farmers and landowners turn land, assets, and ideas into sustainable new income streams.

By combining proven diversification models, trusted specialist suppliers, and farmers who have already built successful diversified businesses, the show enables attendees to assess opportunity, understand risk, and take informed next steps to build a more resilient and profitable farm businesses.

Opening Times

Wednesday 4 November 2026
09:00 – 17:00

Thursday 5 November 2026
09:00 – 16:00

What is the Exhibitor Zone?

The Exhibitor Zone is a central point for exhibitors in the run-up to the Show. This is where you can see all your stand information, access Marketing Information, Operational and Registration information. The Exhibitor E-Zone also contains links to the order forms for your stand & logistical items.

Where do I find the Exhibitor Manual?

Your Exhibitor Manual can be accessed within the E-Zone. Down the left hand side. This contains all the information you require as an exhibitor with us.

How do I book additional services?

How do I book additional services? Stand Extras, such as furniture, electrics, lighting and more, can be ordered through the links contained the Exhibitor Manual, accessed via the E-Zone.

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