An immersive experience bringing farm diversification to life on the show floor

The Farm Shop is an immersive, walk-through experience that brings farm diversification to life on the show floor. The Farm Business Innovation Farm Shop replicates a genuine farm shop environment, allowing visitors to see, touch, and experience products in context.

Here, exhibiting suppliers and peers will connect with visitors and help them discover practical solutions for their diversification venture, providing step-by-step insights across the full diversification journey.

Clearly signposted product features will drive high-quality footfall to exhibitor stands, sparking meaningful commercial conversations and opportunities.

4 & 5 NOV 2026 | NEC, BIRMINGHAM

Connect with farmers and landowners actively seeking diversification solutions

Showcase your brand in front of decision makers looking at new revenue streams such as agri-tourism, habitat creation, renewable energy, direct-to-consumer sales and much more, to offer the practical insight and confidence to diversify and optimise their land.

Position your brand alongside innovative suppliers, expert insight and the 2026 trends shaping the sector, helping both established businesses and new entrants find practical solutions to enhance their offer, overcome operational and practical challenges and build resilient, future-ready farm businesses.

The show is co-located with The Land Leisure and Tourism Show, running side-by-side to provide a platform for exhibitors to network, generate leads, showcase products and boost brand awareness from two types of audiences who are looking to turn land into revenue.

4 & 5 NOV 2026 | NEC, BIRMINGHAM

ENQUIRE ABOUT A STAND EXHIBITOR BROCHURES

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Exhibiting at Farm Business Innovation 2026

Put your brand in front of forward-thinking farmers, landowners, estate managers and rural entrepreneurs who attend specifically to discover new ideas, income streams and business solutions. Connect with decision-makers actively seeking products, services and partnerships that will help them diversify, grow and future-proof their farm businesses.

Apply for a stand