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Content Led Sponsorship Opportunities

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Farm Business Innovation’s content programme offers brands the opportunity to position themselves at the centre of the UK’s rural diversification and agribusiness conversation.

With packed sessions, high visitor engagement and premium branding opportunities during peak show hours, sponsoring the content programme is an effective way to position your brand as a leader within the sector. 

Sponsorship packages can include speaking opportunities, theatre branding, app promotion, PR, social media coverage, email features and post-event content distribution, helping position your brand in front of a highly engaged audience throughout the show.

The dedicated content areas for 2026 include:

FBI Theatre

The main stage for keynote sessions, expert panels and practical discussions focused on farm diversification, agribusiness growth and rural innovation.

Diversification Exchange

An interactive hub for “Ask The Expert” sessions, networking and specialist business advice covering finance, planning, sustainability and commercial growth.

Farm Shop Talks

A dedicated space for food and drink producers, retailers and exhibitors to showcase products, share insights and discuss trends shaping the future of farm retail and rural hospitality.

 Explore Sponsorship Opportunities

What topics will be presented on stage?

The 2026 content programme will explore the key trends, challenges and commercial opportunities shaping the future of rural business, helping visitors discover practical strategies for growth, diversification and long-term resilience. 

Brands are welcome to lead content in our four content tracks over one or both days: 

  • Setting up your agribusiness
  • Agritourism and diversification
  • Renewables and sustainability
  • Farm Shop Talks
 Secure your Sponsorship Package

 

Sponsorship Opportunities

Headline Sponsorship 

Take a leading position across the entire Farm Business Innovation content programme with premium visibility, thought leadership opportunities and direct engagement with farmers, food producers and diversification decision-makers.

Package to include: 

Thought Leadership

  • Full campaign (events + editorial)
  • Pre-show webinar• 2× seminars (1 per day)
  • Audio + post-show report
  • Additional media opportunities available - get in touch to discuss bespoke packages tailored to your goals.

Branding

  • Headline branding across site & theatre
  • Entrance, lanyards & print assets
  • Logo across all key touchpoints

Promotion

  • Solus email
  • 4× social posts
  • 2× app notifications/day
  • Press release to industry publications
  • Tanoy announcements on day
  • Goody bag inclusion

Lead Generation

  • Webinar + session data capture

Content and slot to be agreed with content team based on the agenda.

Content Hub Sponsor - (some features already SOLD)

Create your own branded content destination with a dedicated agenda, tailored audience engagement and complete control over your two-day programme.

Package to include: 

Thought Leadership

  • Own 6×6 content space
  • Curated 2-day programme

Branding

  • Hub branding + signage
  • Dedicated agenda presence

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Hub visitor data capture

Content Track Sponsor

Own a key content theme and align your brand with targeted sessions focused on the biggest commercial opportunities and challenges facing rural businesses today.

Package to include: 

Thought Leadership

  • 2× seminars (1 per day)
  • Audio + post-show report

Branding

  • Track sponsor status
  • Theatre + visitor trail branding
  • Logo on key assets

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Session data capture

Seminar Sponsorship (some sessions already SOLD)

Deliver your message directly to an engaged audience through a dedicated seminar session designed to showcase expertise, insight and innovation.

Package to Include:

Thought Leadership

  • 1× seminar session
  • Audio + post-show report

Branding

  • Theatre branding presence
  • Logo on session assets

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Session data capture

Ask the Expert - Business (some sessions already SOLD)

Host focused one-to-one conversations and position your brand as a trusted advisor through interactive consultation sessions with high-intent visitors.

Package to include:

Thought Leadership

  • 1 × 60-minute session with 15-min visitor consultations in the Diversification Exchange

Branding

  • Recognised as ask expert on website
  • Logo on session assets

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Session data capture

Ask the Expert - Independent

Connect directly with visitors in a more personal setting designed for independent consultants and specialist service providers looking to generate quality leads.

Package to include: 

Thought Leadership

  • 1 x table space with 15 min visitor consultations in the Diversification Exchange 

Branding

  • Recognised as ask expert on website
  • Logo on session assets

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Session data capture

Roundtable Sponsor

Lead meaningful industry discussions in a collaborative setting that encourages networking, debate and deeper engagement with your target audience.

Package to include: 

Thought Leadership

  • 1 × 60-minute session roundtable on a topic of your choice

Branding

  • Recognised as roundtable sponsor on website
  • Logo on session assets

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Session data capture

Breakfast Briefing Sponsor

Gain early access to a focused audience through an exclusive breakfast session combining insight, discussion and high-value networking opportunities.

Package to include: 

Thought Leadership

  • 1×60 min breakfast briefing
  • Audio + post-show report

Branding

  • Recognised as breakfast briefing on the website
  • Logo on session assets

Promotion

  • Email banners
  • 2× social posts
  • 1× app notification/day

Lead Generation

  • Session data capture

FEATURE Sponsorship: Diversification Exchange Sponsor

Position your brand at the centre of one of the show’s most interactive networking and advice-led features, designed to facilitate meaningful conversations and high-quality lead generation with engaged rural businesses.

Package to include: 

Thought Leadership

  • 60 min 'ask the expert' session + 1:1 consultations with visitors
  • Solus email to Farmers Guardian audience
  • Editorial feature in Diversification special

Branding

  • Recognised as Diversification Exchange sponsor on website
  • Branding across the feature zone
  • Logo on hanging banner above feature
  • Logo on holding slides
  • Logo on 'You Are Here' Boards
  • Inclusion on feature visitor map
  • Event app listing

Promotion

  • Email banner inclusion (pre- and post event)
  • 2 x social posts
  • 1 x app notification / day

Lead Generation

  • Scanned data from 1:1 consultations

FEATURE Sponsorship: Farm Shop Sponsor

Showcase your products, services and expertise directly to farm shop operators, food producers and diversification businesses through dedicated talks, branding and product visibility opportunities across the feature area.

Package to include: 

Thought Leadership

  • 2 x  'Farm Shop Talks' (10-15 mins), 1 per day
  • Showcase your product or service

Branding

  • Recognised as Farm Shop sponsor on website
  • Featured in the dedicated timetable within agenda
  • Product placement in Farm Shop area
  • Branding across feature zone
  • Logo on hanging banner above feature
  • Logo on holding slides
  • Inclusion on visitor map
  • Event app listing

Promotion

  • Email banner inclusion (pre- and post event)
  • 2 x social posts
  • 1 x app notification / day

Lead Generation

  • Scanned data from 'farm shop talk' audience

Leaderboard