Why Exhibit

Join the UK's premier event for farmers and landowners

The Farm Business Innovation Show allows brands to open up conversations with key decision-makers from farmers, landowners, and agricultural professionals to holiday parks and resorts.

With more and more farmers looking to diversify their business and land, they are looking for creative solutions and inspiration to help them increase income streams.

The Farm Business Innovation Show provides a perfect platform for brands to launch new products, enter new markets, establish themselves within the market, and offer attendees new and exciting ideas to diversify their businesses.

Held at The NEC, Birmingham the event is easily accessible to international and domestic attendees thanks to its central location and superb transport links.

42%

of visitors were farm or landowners

76%

of visitors looking to expand or diversify within the next 12 months

40%

of visitors said they were looking to source new products/services

66%

of visitors said they were decision makers

Bootstrap Columns Example
Placeholder Image

Stay ahead of the diversification curve

Stay informed about the latest trends, technologies, and advancements shaping the agricultural sector. Attend informative seminars, panel discussions and demonstrations to stay ahead of the curve and ensure your rural business remains competitive and resilient in an evolving industry.
Placeholder Image

Explore cutting-edge solutions

Discover a wide range of innovative products, services, and technologies designed to enhance productivity, efficiency, and sustainability on your farm or land.
Placeholder Image

Gain inspiration and motivation

Immerse yourself in an environment buzzing with energy, passion, and ideas. Farm Business Diversification is an opportunity to gain inspiration from success stories, motivational speakers, and fellow farmers who have overcome challenges. Leave the event with renewed motivation and a clear vision for the future of your farm or land.
Bootstrap Columns Example
Placeholder Image

UK's only diversification event

In today's rapidly changing agricultural landscape, diversification is key to sustainability and profitability. At Farm Business Diversification, you'll gain insights into various income-generating opportunities beyond traditional farming, such as agritourism, renewable energy, direct sales, and more.
Placeholder Image

Network with industry experts

Connect with industry experts, thought leaders, and fellow farmers at Farm Business Diversification. Benefit from their knowledge, experience, and valuable connections, fostering collaborations and partnerships that can propel your rural business to new heights.
Placeholder Image

Open the gate to diversification

Farm Business Diversification provides a platform to explore and unleash your creative potential in the agricultural industry. From innovative farming techniques to unique business models, you'll discover new ways to transform your land and stand out from the competition.

Don't just take our word for it, hear what our visitors have to say!


There is no other place you can come to and have conversations with such a broad spectrum of people who work in the business end of agricultural diversification. Exhibitors are so knowledgeable. Everyone has got information at their fingertips and are generous with their time. I will be back next year.

Hannah James British Dog Fields

I’m a dairy farmer so have come here today to look for dairy diversification ideas. The milk pasteuriser exhibitors were very helpful and have given me lots to think about. It has been a useful day.

R McCollum NI Farms