Wolfe Bentinck is co-founder of Only Farmers, a platform bringing the farming community together and helping farms create more opportunities to grow their income. More than 950 farms across the UK now list on the platform, offering stays, experiences and events—from farm walks and pick-your-own to workshops, tastings and camping.

He helped start Only Farmers with a simple belief: farms have incredible things to offer, but too often people don’t know where to find them. By making those experiences easier to discover and book, Only Farmers connects people with the countryside and helps farms reach new visitors. At its heart is an ambition to build a stronger, more connected farming community, where businesses can learn from each other and find new opportunities to thrive.

Wolfe writes and speaks on farm diversification, bringing farming communities together, and helping farms turn what makes them special into sustainable sources of income.