Sarah Ward is the Chief Executive of the Giftware Association, which is at the heart of the gift and home industry. Over the last couple of years, more related trade associations have been brought under the GA’s umbrella and Sarah’s leadership. The GA supports its members by offering invaluable advice and assistance to everyone involved in this wonderful industry. Coming originally from a blue-chip retail background, Sarah then held a senior role at a multi-million-pound supplier in the industry where she gained extensive knowledge within the card, wrap and stationery areas of business. Her role at the GA has seen her utilise these skills across a broader environment and we are delighted to now offer our help to everyone from established companies to start-ups, manufacturers and retailers.