Lisa Hogan is founder of Only Farmers, a platform bringing the farming community together and helping anyone with land — from large farms to those with just a small piece of land — create new opportunities to generate income. More than 1,000 farms and rural businesses across the UK have now signed up to the platform, offering everything from stays and experiences to events, farm walks, pick-your-own, workshops and tastings.

Hogan co-founded Diddly Squat Farm Shop with Jeremy Clarkson in 2020. Every week, she met farmers who were creating gems of experiences on their farms, but hardly anyone knew they existed. She built Only Farmers to change that — giving rural businesses a place to showcase what they offer and helping more people discover them.

Lisa is also known for her role in Prime Video’s hit series Clarkson’s Farm, and speaks on farm diversification, rural entrepreneurship, and helping people make more of what they already have to create sustainable new sources of income.