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18 & 19 MAR 2021 /

NEC, BIRMINGHAM

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Alison Cole and Christine Lund-Beck: Speaking at the Farm Business Innovation Show

Alison Cole and Christine Lund-Beck

Senior Trade Mark Attorney(s)  -  UDL Intellectual Property

Safeguard your Innovation and Branding — Exploring the Use of IP Protection

We’ll give an overview of IP protection, explaining the different types available (including trade marks, patents, designs and copyright) and how exactly you can go about securing protection. Then, we’ll focus in on brand protection through trade marks, explaining how to protect your logo, business name and much more. Businesses spend a great deal of time and money to create and establish their brand and this should be safeguarded to prevent copycats and counterfeiters from profiting off of your brand.

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About Alison Cole and Christine Lund-Beck

Alison represents clients in all aspects of trade mark law and practice, as well as design and copyright matters. Her areas of expertise include obtaining protection for unusual and/or unconventional trade marks. She acts for clients across a range of sectors including sustainable and digital fashion, wearable technology, children’s products, insurance, perfumery and online platforms.

Christine has experience in all aspects of trade mark law including the prosecution of national, international and EU trade mark applications, oppositions and appeal board matters. She also has significant experience of contentious issues and transactional work. Christine represents trade mark clients in all industry sectors, including publishing, radio broadcasting, clothing, fresh food production and cosmetics.

A leading intellectual property firm, UDL Intellectual Property specialises in advising and protecting consumer brands of all sizes, from start-ups to multinationals. We’re experts in trade mark, patent, design and copyright law, helping to unlock the most value from your IP and protect your creativity and innovation.