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Farming Diversification

NFU Mutual Stand information: FM680

With over 110 years supporting the farming industry, we understand the importance of diversification.

Our insights and analysis feature latest trends to help UK farmers explore farming diversification opportunities for the future.

Many roads to diversification success

In an effort to boost their incomes and make sure their farms remain sustainable, farmers are seeking innovative ways to use their assets to create diverse revenue streams and spread risk. It’s why farm diversifications are becoming increasingly popular and varied in recent times.

With so much uncertainty and increasing financial pressure on farmers, now has never been a more important time to explore diversification opportunities to futureproof business.

As the leading rural insurer, diversification is a trend that we both admire, and support. Whatever stage of your diversification journey, or if you're looking to explore opportunities for the future, we're here to help.

Read guidance and real diversification stories of how some farmers have successfully diversified their businesses with tips and challenges they faced along the way.

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