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Amy Eggleston - @thedairydaughter / Pastures Green Communications

Amy is a dairy farmer passionate about communicating with the British public and helping others to do so as well. After leaving her job in London to re-join the family farming business, she got stuck in as a fifth-generation dairy farmer, now milking 520 Friesian cows on their spring calving, grass-based system in Leicestershire. Showcasing her dairy farming life through Instagram and Twitter with the name ‘The Dairy Daughter,’ Amy now shows her daily activities online and answers consumer questions about the industry as well as invites people to visit the farm. Alongside her busy farming role, she also runs a marketing business, Pastures Green Communications Ltd, helping others utilise social media and other marketing techniques to promote their rural and agricultural businesses. She also runs workshops helping others increase their social media presence.

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