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Agri-Tech Could Boost UK Farm Profitability, but Political Uncertainty is Delaying Investment


NFU Mutual have some fantastic insights into how agri-tech could boost profitability on UK farms. Discover more about their findings at the Farm Innovation Show!


Fast-developing agri-tech, from robotic pickers to fitness trackers for cows, has the potential to make UK farms more profitable while benefiting the environment, according to a new report compiled by NFU Mutual. However, the report warns that political uncertainty, and worries over future government support for agriculture, is holding back investment in the latest technological developments.


The report, which is under embargo until 6th November 2019, will be up and running on the first day of the Farm Business Innovation Show. Get your FREE ticket to the show so you can hear, directly from NFU Mutual representatives, how these report findings could affect your land! Discover a little more, here...


This robot represents agri-tech, and the amazing things it could do for the farming industry

Report Information: Agri-Tech Boosting UK Farm Profitability

Agri-tech has the potential to make UK farms more profitable, and the latest technological developments can benefit the environment and improve soil health. What’s more, using robotic equipment could make farming safer, but political uncertainty is delaying investment in new technology.


The leading rural insurer’s Agri-tech Report provides information on the latest trends, together with expert insight and analysis to help farmers make decisions on the future direction of their farm businesses after Brexit is resolved.


The report is part of NFU Mutual’s initiative to support farmers to successfully introduce new technology, involving training courses, podcasts and joint research projects, in addition to developing new insurance and risk management services. The report, together with a series of videos and podcasts produced to help farmers considering investing in agri-tech, is now available to download on NFU Mutual’s website:


Fang Wang, an NFU Mutual business analyst, is part of an NFU Mutual team that has researched the implications of agri-tech for farmers and global agriculture. She said: “Across the world, new agri-technology is set to make a major impact on farm profitability, and even world prices. In the UK, adoption of new technology is currently slow because of uncertainty over agricultural policy and Classification: Confidential - PII 2 support, lack of understanding, shortage of capital and concerns about the reliability of first-generation technology.”


NFU Mutual research found that only 4 percent of farmers had already invested in autonomous tractors, while 12 percent were planning to invest or were yet to decide. Fang added, “While entirely understandable, this hesitancy is putting UK farmers at risk of falling behind other nations in the race for efficient, environmentally-friendly food production.”


Fang, who has also worked in the automation industry and conducted studies on global insurance markets, recommends that farmers take a ‘whole of farm’ approach to planning future agri-tech investment, to ensure new systems integrate with other parts of the farm management system.


This automated tractor is part of the future of farming

The Report’s Top Tips

The report’s top tips for farmers planning agri-tech investment are:


  • Take a long-term approach – start by reviewing the farm’s strategy and then identify how technology and using detailed data could help you achieve your goals.
  • Explore technology systems that integrate not only the farm’s activities but also its supply chain, creating opportunities for farmers, food processors and retailers to work together.
  • Keep up to date with developments and ensure you have the management skills to adopt technology and successfully master the opportunities available from data-based farming.
  • Consider working with other farms, as co-operation can help achieve economies of scale, both in the use of new technology and the adoption of a farmer-friendly supply chain.
  • Farm data is a valuable asset – recognise its value and be very careful who you share it with.


Ali Capper, an NFU Mutual Director and Worcestershire fruit and hop grower, firmly believes agri-tech can enable the UK to compete in world markets while maintaining its high health and welfare standards: “The fourth agricultural revolution is bringing exciting opportunities for farmers to increase productivity, protect the environment and make farming safer.


“From the use of ‘Big Data’ to inform management decisions to autonomous tractors and robotic pickers, we are on the cusp of a world where farmers and growers can minutely manage inputs to maximise production and use automation and robotics to reduce labour numbers and costs.”

Classification: Confidential - PII 3

Gregor Belcher, a student at the Royal Agricultural University, Cirencester, helped research the emerging agri-tech developments featured in the report. He said: “For students and young farmers, every day brings news of new developments. While young farmers may be more willing to accept and promote change, control over an existing farm’s finances or access to funding for a new farm business is one of the greatest challenges.


“This is why it is vital to strike the right balance between having the practical understanding of traditional farming and learning the business skills to implement agri-tech.”


Charlie Yorke, NFU Mutual Technology Insurance specialist, added: “Fast-changing agri-tech is creating exciting, new opportunities for farming businesses. Robotics and autonomous machines have the potential to boost farm productivity and improve safety.


“However, new technology brings new risks and responsibilities – including liability and theft insurance, protection against financial losses from cyber-attacks, and statutory inspections for pressurised equipment. To make sure investment running into hundreds of thousands of pounds is fully protected, it’s important for farmers to involve their insurers early on when planning to introduce new technology.”


This money pouring out of a jar represents the money that may go down the drain without insurance

Meet Agri-Tech at the Farm Business Innovation Show

Want to hear more about NFU’s agri-tech report? Then get your FREE ticket to the Farm Business Innovation Show, on 6th & 7th November at the NEC, Birmingham. Don’t miss out on the chance to hear all the details from those who know the sector inside and out.


For further information, photographs, video, case studies and infographics please contact:

Tim Price, Rural Affairs Specialist

Tel: 01789 202233 / 07967 698175


Rebecca Davidson, Rural Insurance specialist

Tel: 01789 416113 / 07583 009 448


ISDN line for radio interviews is: 01789 205347.

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