Free tickets

Book a stand

View Floorplan

COVID Safety

The Visual Presentation of Your Diversification Scheme: A Picture is Worth 1000 Words

An essential element of any farm diversification planning submission is the visual presentation of the scheme. Find out how Landmark Practice are doing just that!

There are many options available to diversify the use of your agricultural land, from holiday accommodation through to renewable energy production. Your FREE ticket to the Farm Business Innovation Show will help you dedide which route to take. Inevitably, many of these development options will go through the planning system, involving promotion of the site and submission of the scheme to the local planning authority.

Planning applications are often informed by technical reports, but an essential element of the planning submission is the visual presentation of the scheme. The saying goes ‘it’s all in the presentation’ and in our experience, the most successful schemes are those that are high quality, and presented in the best possible light.

So how can Landmark Practice help with all this?

Visual Presentation Types

There are various presentation options available to:

1. Promote your scheme.

2. Demonstrate that it has been well thought out at each stage of its inception.

3. Communicate the scheme merits to the wider audience.

The presentation techniques you use will depend upon the stage of the process. Described briefly below are some of the most common plans and illustrations that we are asked to prepare, along with when and how they can be best used to inform and support your scheme:

Constraints and Opportunities Plans

Particularly helpful at the early stages, this helps you optimise use of your site, identifying areas that are best avoided and those that have the best opportunities for development.

Visibility Modelling and Viewpoint Photographs

Modelling of ‘zones of theoretical visibility’ shows the theoretical extent to which development on the site is likely to be visible. This can be presented with photographs that locate the site, demonstrating visibility within the landscape.

General Arrangement Plans

These present the overall composition of a scheme, and are normally accompanied by detailed plans, sections, and elevations, designed to show the scheme in a number of different ways.

Types of Visualisations

Visual presentations are increasingly requested by planning authorities to understand and reliably assess new structures in their surroundings. Before presenting, it’s important to check which plans and illustrations will be required by your local planning authority to accompany the planning application.

It’s also important to consider how much detail needs to be provided, for example ‘Outline’ planning applications often have most detail ‘reserved’, and plans submitted therefore only need to show general principles or parameters. ‘Full’ planning applications are often supported by more plans that set out the detail of the scheme for which approval is sought.

There are various visual presentation options available, depending on these factors:

3D Massing Wireframes

Perhaps the most cost effective option which can be used to help with early design discussions and consultations. Rendered models build on the basic wireframe, adding texture and colour. These can be prepared to present your development in the best possible light, useful for consultation and promotional materials.

Accurate Visual Representations or ‘Verified Views’

These are rigorously prepared to conform with industry assessment guidance. In their most sophisticated form they can give a very useful impression of how a completed development would look in its environment, under specific lighting and weather conditions.

Landmark Practice: The Visual Presentation Experts

Whatever your scheme, The Landmark Practice’s in-house graphics team offers a comprehensive range of graphics and visualisation services to our clients. These are often incorporated as part of our multidisciplinary service, but can also be instructed as a stand- alone commission.

Their clients benefit from their design-led understanding of the key steps of the scheme development process, which they use to inform representation of proposals through the consenting process.

For more information, please do come along to the Farm Business Innovation Show, on 6th & 7th November at the NEC Birmingham. Landmark Practice will be showcasing at stand FR1004, so get your FREE ticket to the show, now!

Otherwise, you can get in contact, using the details below:

COMPANY NAME: The Landmark Practice



PHONE: 01179 230 455



Share This Post On Social Media: