Farm Retail Association - More Than Food - River Cottage

Hugh Fearnley-Whittingstall joins the Farm Retail Association to celebrate the More Than Food campaign, highlighting the role of farm shops and farmers markets in providing fresh, locally sourced produce, supporting farmers, and strengthening communities.

When you buy from a farm shop, you’re supporting a way of life, not just filling your fridge. 75p out of every £1 you spend at a farm retailer stays in the local economy.

By supporting these retailers, shoppers can enjoy fresher, healthier food while helping to sustain local farmers, reduce food miles, and build resilient local food networks. The campaign underscores that when we buy local, we’re investing not just in good food, but in local communities and a more sustainable future.