Farm Retail Association - More Than Food - Prue Leith & Farmers Markets

TV presenter and restaurateur Prue Leith backs the Farm Retail Association’s More Than Food campaign, focusing attention on farmers markets and their central role in UK communities. She points out that food from farmers markets tastes noticeably fresher than supermarket alternatives, and these markets serve as more than shopping venues – they are social highlights for villages and towns, bringing people together every week.

The campaign urges shoppers to seek out farmers markets, which encourage:

• Authenticity and provenance: Offerings are genuinely local and sold by the producers themselves
• Quality and freshness: Seasonal food with minimal food miles

By choosing accredited farmers' markets, consumers help sustain Britain’s food culture and support local growers, while also reinforcing rural economies and reducing environmental impact.