What Does Your Printed Packaging Say About Your Business?
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Packaging is often the last physical contact a customer has when they buy from you, and it’s very personal when it goes into their home. A well-designed bag or piece of printed tissue can say a lot about your business before the customer has even used the product. Your brand can then linger and settle in the psyche, with the branded packaging sat on the sofa and often being reused.
For a farm shop, food producer, visitor attraction or rural business, branded packaging doesn't have to be complicated, however the important thing is that it feels right for your business and reflects your brand and personality and this can be a missed opportunity for so many.
TWO HELPFUL EXAMPLES TO GET YOU THINKING
Does your packaging match your business and reflect your brand?
Think about the difference between a premium farm shop selling local produce and a busy café serving takeaway food. They may both need printed bags, but they would be best served by having quite different branded bags.
For example, the quick service ‘on the go’ cafe will generally sell smaller items, less heavy, with a lower unit value of sale and the packaging is more likely to be recycled on the go. So the choice of paper, size, handles and printing need quick impact, functionality, easy recyclability and lower costs.
The premium farm shop will generally have multiple unique special and very often gift items. Here the bags need to be larger, stronger and as well as being functional needs to impact and reflect the personality of the business. This bag will be taken into the home, and serve as a reminder of a special day and unique items sold or experiences had. There is time for the brand and function of the bag to be absorbed by the customer; this is crucial with your branding and use of print and messaging. Also think about the reuse potential for gifting again or shopping.
There isn't necessarily a right or wrong choice.
Ask yourself : What is the essence of my business? Is it speed, is it quality, is it a specific product, is it sustainability, is it the family, is it a unique experience etc What are we most known for? Is it your location, is it your building, is it a person, is it a breed, is it a signature dish, is it simplicity, is it quirky….now ask yourself…
Does my packaging, does my branded bag reflect this?
Your logo is obviously important, but there is more to effective branded packaging than simply sticking a logo on.
What is right for your business?
There is no need to choose the most expensive packaging simply because it is available. The right option will depend on what you are selling, how your customers buy from you, the budget you have available and then crucially your business personality and ‘core’.
At Templecoombe Ltd, we supply a wide range of printed paper and reusable bags, as well as tissue, ribbons & labels. Our friendly sales team will help you find branded packaging that is a lasting investment in your brand.
Visit us at the show: stand FM634
