John Taylor, Cricket St Thomas Estate

John Taylor of the iconic Cricket St Thomas estate in Somerset joins us to share the remarkable story of how his family has kept 1,000 acres working — and thriving — for over six decades. From traditional dairy farming to wildlife park, driven shoot to the infamous Mr Blobby theme park, the Taylors have never been afraid to diversify into something new, pivot when needed, and back bold ideas long before it became a necessity for most farm businesses. John reflects honestly on the wins, the losses, and the lessons learned along the way — offering a masterclass in resilience that only 60 years of real-world experience can deliver. Whether you're just starting to think beyond your core enterprise or deep into your own diversification journey, six decades of trying, adapting and evolving — John's story offers plenty for any farm business to take away.