Fireside Chat: Lisa Hogan & Wolfe Bentinck on Farm Diversification and Only Farmers

Join Clarkson's Farm star Lisa Hogan and her son Wolfe Bentinck for an exclusive fireside chat at 10.30am, hosted by Farmers Guardian editorial director Olivia Midgley.

Lisa and Wolfe will discuss their experiences of farm diversification and introduce their new platform, Only Farmers, designed to help farmers with diversified businesses raise their profile, connect with consumers, and showcase the wide range of enterprises being developed across the agricultural sector.

Drawing on their own journey — including the success of the Diddly Squat Farm Shop — they'll share candid insights into what's worked, what hasn't, and the lessons learned along the way.

Expect practical takeaways for anyone considering diversifying their own farm business, from spotting opportunities and reaching new customers to navigating the challenges of building something new alongside the day-to-day demands of farming.