Giles Cross

FOLK2FOLK

The Local Lending Movement – Benefiting Rural Britain through FOLKONOMICS

About Giles Cross

Giles Cross joined FOLK2FOLK as Chief Marketing Officer in June 2017 and moved to become CEO in January 2018. Giles brings over 25 years’ financial services experience to FOLK2FOLK and was most recently a member of the senior leadership teams at wealth managers Sanlam UK and The English Mutual Group.

He is a firm believer in the ability and responsibility of the financial services sector to be a driving force for good in society, delivering positive outcomes for both customers and the wider community.

The Local Lending Movement isn’t just about FOLK2FOLK. We’ve always talked about creating our national community of Lenders and Borrowers to dynamise the rural economy, but this goes way beyond that. This is about creating ecosystems on a local level that facilitate rural business growth on the ground. It involves the participation and support, not only of our Lenders and Borrowers, but also other interested parties: our legal and accountancy partners, local authorities, MPs, Chambers of Commerce, Local Enterprise Partnerships, surveyors and land agents, local cooperatives, leisure and tourism platforms, interest groups, community associations, charities, business groups and banks – with whom we have an increasing symbiotic relationship.

We hope that by engaging all parties we will collectively help facilitate the long-term prosperity of our rural and local communities. The Local Lending Movement isn’t just about us. It’s about all of us. It’s local, focused, social activism for positive outcomes.

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