Alec Lochore

Alec Lochore Event & Equestrian Consultancy and Musketeer Event Management

How can equestrian diversification benefit you?

About Alec Lochore

Alec has worked on many different projects all over the world from the small-scale farm diversification to the large international facilities all with different aims, objectives and resources. Alec has an eye for detail and determination to work with a client to realise their vision whilst ensuring all options have been explored.

Alec’s has all-round experience and understanding of the differing aspects for venues of all sizes and what the key factors are in developing the different assets into successful enterprises, whether purely recreational, training or competition facilities.

Alec started his career as a professional athlete in the sport of Eventing back in the early ‘90’s and regularly competed at events of the highest level including finishing in the top 25 at both Badminton and Burghley Horse Trials.

During the latter part of his eventing career Alec began to branch out into other areas of the sport and became involved in both Event Management (through his company Musketeer Event Management) including cross-country course design and also as an International Technical Delegate working both Nationally and Internationally. Alec has run over 90 British Eventing affiliated events over the past 16 years, was responsible for the delivery and running of the Eventing competition at the London 2012 Olympics, and delivered from inception to conclusion the hugely successful FEI European Eventing Championship 2015 at Blair Castle, Perthshire.

Alec has held several notable positions within equestrian sport including Deputy Chairman FEI Technical Committee (Eventing) 2010 – 2014, Board of Directors for British Eventing 2006 – 2010, Chairman of the National Eventing Safety Committee 2009 – 2010 and was appointed as the Technical Delegate for Eventing at the World Equestrian Games, Normandy 2014 and the Rio 2016 Olympic Games.

How can equestrian diversification benefit you?

We will look at the various options of incorporating or expanding equestrian enterprise within an existing rural businesses and farms.

With the primary focus on, maximising the utilisation of grassland in ways which will be easily integrated and work alongside current businesses. We will explore income generation, investment requirements and how to help maximise land.

We will look at installation of cross-country courses whether for training/schooling or competitions, and how they can be managed in order to maximise revenue. We will also examine the different factors which should be considered when looking at planning options and their feasibility. Principally the site criteria including geography and soil type, as well as maintenance requirements the additional facilities which would provide USP.

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