Peter Rabbitâ„¢ hops into Willows Activity Farm!

Restaurant Tech Live blog post 1 Restaurant Tech Live blog post 4

The new themed Peter Rabbit™ Adventure Playground opened at Willows Activity Farm in St Albans in Easter 2016. The farm attraction partnered with the Peter Rabbit licensing agent Silvergate Media and activity attractions/play equipment manufacturer Lappset Creative to develop the playground, which is the first of its kind and encourages learning through imaginative play. As well as new Peter Rabbit themed areas such as the Peter Rabbit Secret Treehouse, the Jeremy Fisher Music Pond and the Lily Bobtail Nature Discovery guests to the farm can also enjoy daily meet and greet appearances and shows featuring much-loved characters from the animated CBeebies TV series. 

Rainbow Productions has worked with Willows Activity Farm for a number of years, initially managing the personal appearances of licensed children’s characters such as Peppa Pig, Scooby-Doo and Shaun the Sheep, helping provide their young guests with the opportunity to meet and greet their TV favourites. 

Most recently we are delighted to have supported the farm in connection with their Peter Rabbit™ Adventure Playground, supplying the Peter Rabbit, Lily Bobtail and Benjamin Bunny character costumes for their meet and greet appearances and shows. We also provided training sessions for their staff in how best to portray the characters while in costume.  Laurie Wild runs the Show Barn at Willows Activity Farm and commented “The Rainbow team were animated & enthusiastic and got our staff excited about suit work.  Thanks so much.” 

In addition to helping raise the profile of the farm attraction, the Peter Rabbit™ Adventure Playground has proven a hit with their regular visitors as well as encouraging new guests to the farm.  One visitor commented “We took our daughter to Willows on her birthday and it was literally the best day ever. She loved meeting Lily and Peter and enjoyed the shows.  The costumes are gorgeous and we had an amazing time.”

Rainbow Productions will be at stand 343 the the Farm Business Innovation Show.

Peter Rabbit™ © Copyright Frederick Warne & Co. Limited and Silvergate PPL Limited, 2016. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co, a Penguin Group company. All rights reserved.