It’s not always what you know, but who you know…..
: Watsons Directories Ltd, which started trading in 2012, was based on the concept of providing accurate, accessible information about product and service providers to all aspects of the equestrian sector. This took the form of a website www.equestrianindex.com.
With over 50 years combined experience in the equestrian sector, the Watsons team recognise the importance of business support at every level and the team will be on hand at The Farm Business Innovation event (stand FR870) to offer in depth, industry specific knowledge to businesses looking for information relating the Equestrian sector and will also be able to provide a point of contact to Equestrian Businesses wishing to diversify away from their main revenue stream or investigating their potential to do so.
Leading the field since 2012, The Equestrian Index search facility provides up-to-the-minute information on over 14 000 equestrian product and service providers – saving rural businesses valuable time and money by making available much of the data diversifying businesses need to succeed.
The Equestrian Index team are dedicated and passionate about increasing the viability of projects within the Rural sector and have supported numerous businesses through industry consultations on a wide range of projects, including highly targeted geographical contacts, product development, route to market, specialist research projects to identify market sectors and strategic digital marketing planning and implementation.
In 2018 Watsons acquired an equestrian property web portal www.equestrianproperty4sale.com. This operates much as the major web property portals such as Rightmove, but lists only equestrian properties. Once again the traffic is dedicated, comprising almost exclusively people seeking to buy equestrian properties, or to locate an agent who can be effective in selling such properties.
The property website has undergone significant development and was re-launched in August of 2019. The business is delighted to announce that active recruitment of member agents is now underway in order to offer better national coverage and now also supports a services section of businesses relevant to the equestrian property market generally, giving them an excellent opportunity to present themselves to a new audience.
Watsons Directories Ltd is heavily engaged in the promotion and development of rural business. The company was a regional finalist in 2018 in the Rural Business Awards Scheme. The company has been closely engaged with the Farm Business Innovation Exhibition as Partners over a number of years, seeking to support rural enterprise and diversification, particularly in the equestrian sector.